More young adults to seek out financial advisers post-pandemic - Continuum

'One in five clients under 40'

Julia Bahr
clock • 3 min read

The Covid-19 pandemic has helped increase the awareness of the benefits of financial planning among younger generations, according to national financial planning firm Continuum.

More than 64% of the firm's client base are now under the age of 60, it said. The crisis has left clients more open to including members of their family in the estate planning process, Continuum has found. As a result, an increased number of Continuum clients are now tailoring their estate planning towards the individual needs of the younger generations of their family supported by their adviser. "Engaging with the next generation and educating them on the benefits of financial planning is key for IFAs, many of whom have been seeing their average client base age considerably over t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

All the advice firm acquisitions that have taken place in 2026

All the advice firm acquisitions that have taken place in 2026

Keeping track of the ongoing consolidation in the advice industry

Professional Adviser
clock 30 January 2026 • 1 min read
Wren Sterling strikes first deal of 2026

Wren Sterling strikes first deal of 2026

Buys Gloucester-based Brunsdon Financial

Jen Frost
clock 30 January 2026 • 2 min read
Scaling advisory businesses: 'It won't be for everyone'

Scaling advisory businesses: 'It won't be for everyone'

‘Growth requires stepping back so others can step up’

Isabel Baxter
clock 29 January 2026 • 3 min read