Seven firms form Digital Advice Group to support UK advice seekers

Over 6 million UK adults prefer a digital solution

Julia Bahr
clock • 2 min read

Seven digital advice businesses have joined forces to promote the benefits of financial advice and alternatives to traditional, face-to-face models.

The newly-formed Digital Advice Group (DAG) is chaired by Boring Money chief executive Holly Mackay and aims to connect a range of digital advice businesses, including established national brands, start-ups, and new hybrid offerings combining both digital and face-to-face services. Founding members include asset manager abrdn, Barclays, Hub (Destination Retirement), OpenMoney, Netwealth, Vanguard and Wealth Wizards (My Eva). DAG will operate as a regular forum and build initiatives to promote awareness of digital advice, it said. "We set up Boring Money to help consumers to make be...

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