Seven firms form Digital Advice Group to support UK advice seekers

Over 6 million UK adults prefer a digital solution

Julia Bahr
clock • 2 min read

Seven digital advice businesses have joined forces to promote the benefits of financial advice and alternatives to traditional, face-to-face models.

The newly-formed Digital Advice Group (DAG) is chaired by Boring Money chief executive Holly Mackay and aims to connect a range of digital advice businesses, including established national brands, start-ups, and new hybrid offerings combining both digital and face-to-face services. Founding members include asset manager abrdn, Barclays, Hub (Destination Retirement), OpenMoney, Netwealth, Vanguard and Wealth Wizards (My Eva). DAG will operate as a regular forum and build initiatives to promote awareness of digital advice, it said. "We set up Boring Money to help consumers to make be...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

All the advice firm acquisitions that have taken place in 2026

All the advice firm acquisitions that have taken place in 2026

Keeping track of the ongoing consolidation in the advice industry

Professional Adviser
clock 12 June 2026 • 3 min read
How do you build the 'perfect' financial planning micro practice?

How do you build the 'perfect' financial planning micro practice?

James Wetherall on turning a ‘shock’ into a lean win

Jen Frost
clock 11 June 2026 • 9 min read
The owners have had a big payday: What about the advisers?

The owners have had a big payday: What about the advisers?

'Advisers are the backbone of financial planning businesses'

Roderic Rennison
clock 09 June 2026 • 5 min read