Profession must unite to build 'strong and sustainable' future - PFS president

Sarah Lord to speak at PFS Awards

Jenna Brown
clock • 1 min read

The financial advice profession must unite to build a “strong and sustainable” future, according to Personal Finance Society (PFS) president Sarah Lord.

Lord is set to address PFS members later today during its online awards ceremony set for 4.30pm. She will outline why she chose "building a strong and sustainable future for our profession" as the theme for her year as president of the professional body. Lord will also address the impact the pandemic has had on our economy, the jobs market and personal lives and why now, more than ever, clients need greater support from their advisers. "We need to focus on how we continue to come together as a profession to thrive - not just survive - for many years to come. I am passionate about prom...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: Taxing questions for advisers

News editor's view: Taxing questions for advisers

The news editor's Friday Night Takeaway from 9 October

Isabel Baxter
clock 09 October 2026 • 2 min read
Why the new chancellor must rebalance growth and consumer protection

Why the new chancellor must rebalance growth and consumer protection

'Healy should re-empower the FCA to unleash the full potential of Consumer Duty'

James Daley
clock 09 October 2026 • 3 min read
High performing advice firms generating 16% more revenue

High performing advice firms generating 16% more revenue

Dimensional Fund Advisors reveals

Sophia Panayi
clock 08 October 2026 • 2 min read