Initiative for Financial Wellbeing partners with Aegon

The agreement between the not-for-profit and Aegon will see the life and platform company promote and support wellbeing among its clients and employees. This will include a number of initiatives, including development content and research, joint events and webinars, alongside online services and tool creation.

Launched in 2019, IFW has 160 members across the financial advice, planning and coaching community.

Chris Budd: How financial wellbeing helps clients

IFW chairman Chris Budd (pictured) said: "We are delighted to mark another significant milestone for the IFW in signing our first partner member. It is crucial to us that any company we work with acts as a partner, not just a sponsor, and we look forward to working with Aegon to further our mutual goal of improving the financial wellbeing of individuals to help them be happier, not just wealthier."

Aegon managing director Mark Till added: "Financial advice is key to improving financial wellbeing and supporting and helping advisers and their clients navigate uncertainty is core to what we do. We look forward to partnering with the IFW to build on our existing work to improve financial wellbeing and demonstrate the true value of financial advice."  

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