Initiative for Financial Wellbeing partners with Aegon

‘Not just a sponsor’

Tom Ellis
clock • 1 min read

The Initiative for Financial Wellbeing (IFW) has partnered with life company Aegon as its first founder partner member.

The agreement between the not-for-profit and Aegon will see the life and platform company promote and support wellbeing among its clients and employees. This will include a number of initiatives, including development content and research, joint events and webinars, alongside online services and tool creation. Launched in 2019, IFW has 160 members across the financial advice, planning and coaching community. Chris Budd: How financial wellbeing helps clients IFW chairman Chris Budd (pictured) said: "We are delighted to mark another significant milestone for the IFW in signing our fi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers: Are you even taking your own advice?

Advisers: Are you even taking your own advice?

Exploring the expenditure consolidation conversation

Nick Ryan
clock 25 March 2026 • 4 min read
CISI welcomes 76 Certified financial planners

CISI welcomes 76 Certified financial planners

Number of UK CFP professionals continues to rise

Sophia Panayi
clock 24 March 2026 • 1 min read
'Nobody is big enough not to be bought'

'Nobody is big enough not to be bought'

Roderic Rennison on the future of deals in the advice industry

Isabel Baxter
clock 20 March 2026 • 1 min read