Could this online firm become the 'Netflix' of the adviser world?

It’s The Pro Adviser Podcast

Hannah Godfrey
clock • 1 min read

On this week’s episode of The Pro Adviser Podcast, Hannah Godfrey talks to Richard Boughton, business developer at Fintuity, an online advice firm that hopes to revolutionise the advice sector.

Fintuity was born just a few years ago in 2017 and recently hit the headlines when it began offering free advice to frontline emergency working during the Covid-19 pandemic. Boughton (pictured) has only recently started at the firm - and strangely because of the coronavirus he is yet to meet his colleagues - but he believes Fintuity's combination of video face-to-face advice along with robo technology could revolutionise the world of advice, and help to fill the advice gap. Fintuity has big dreams, and alongside its advice work it later plans to work directly with traditional face-to-...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Baillie Gifford rolls out Sharia-compliant fund amid 'strong' demand

Baillie Gifford rolls out Sharia-compliant fund amid 'strong' demand

Follows engagement with Islamic finance scholars

Sophia Panayi
clock 18 June 2026 • 2 min read
Charging deceased clients accidentally 'more common' than advice profession would like

Charging deceased clients accidentally 'more common' than advice profession would like

‘The fee outlives the service because the records do not talk to each other’

Sophia Panayi
clock 18 June 2026 • 4 min read
Reform for modern times: A fairer future for families

Reform for modern times: A fairer future for families

'Could reshape the legal and financial consequences of relationship breakdown'

Julia Peake
clock 17 June 2026 • 4 min read