Will coronavirus change financial advice forever?

'New normal’

clock • 4 min read

Industry experts say the coronavirus pandemic will change the face of financial advice forever as digital meetings become the “new normal”, but advisers say face-to-face interactions are still crucial.

Advisers have adapted quickly to the government's new rules imposed on 23 March to limit the spread of coronavirus, but foreign secretary Dominic Raab's recent extension to the lockdown has compounded the question - will coronavirus have a lasting impact on the profession? In a Twitter poll on Tuesday (14 April), Boring Money managing director Holly McKay asked advisers what percentage of client meetings will still be done with video calls once the lockdown is over. Out of 134 votes, a third said "40% plus, it's the new normal", compared to just over a fifth who believed adviser life ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Tessa Lee: The invisible cost of poor client data

Tessa Lee: The invisible cost of poor client data

How can you improve data quality?

Tessa Lee
clock 23 July 2026 • 4 min read
Dean Proctor: Hopes and fears for the new PM and cabinet

Dean Proctor: Hopes and fears for the new PM and cabinet

Stability, simplicity and the chance to do things differently

Dean Proctor
clock 23 July 2026 • 5 min read
Should spousal maintenance be abolished? A modern perspective

Should spousal maintenance be abolished? A modern perspective

Making the case for abolition and retention

Amy Walpole and Karen Brennan
clock 22 July 2026 • 4 min read