Advisers should reach out to more clients during pandemic - the lang cat

Window closing

clock • 2 min read

Advisers have contacted a perhaps surprisingly few number of clients to provide reassurance during the coronavirus pandemic, the langcat’s Mark Locke has revealed.

Locke, communications director at the financial advice consultancy, posted a survey on Twitter asking advisers what proportion of their clients they had provided personal reassurance within the last few weeks. Of the 111 respondents to the unscientific study, half (49%) said they have contacted between 75% and 100% of their clients in this way, a minor 11% said they had reached out to up to 50% of their clients, while a fifth (21%) had contacted up to a quarter of clients. Question for advisers. Over the past few weeks, as a rough percentage, how many of your clients have you person...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

CII appoints Callum Beaton as president

CII appoints Callum Beaton as president

Begins term as he succeeds Nicola Stacey

Isabel Baxter
clock 02 January 2026 • 2 min read
SFO secures six-figure confiscation order against Axiom Legal Financing fraudster

SFO secures six-figure confiscation order against Axiom Legal Financing fraudster

David Kennedy is currently serving an eight-year prison sentence

Sahar Nazir
clock 22 December 2025 • 1 min read
Private markets push meets adviser pragmatism: 'Real shift will come when advisers are empowered, not pressured'

Private markets push meets adviser pragmatism: 'Real shift will come when advisers are empowered, not pressured'

Higher proof-of-value demands and operational challenges keep private markets on margins of UK advice portfolios

Sahar Nazir
clock 19 December 2025 • 9 min read