Advisers should reach out to more clients during pandemic - the lang cat

Window closing

clock • 2 min read

Advisers have contacted a perhaps surprisingly few number of clients to provide reassurance during the coronavirus pandemic, the langcat’s Mark Locke has revealed.

Locke, communications director at the financial advice consultancy, posted a survey on Twitter asking advisers what proportion of their clients they had provided personal reassurance within the last few weeks. Of the 111 respondents to the unscientific study, half (49%) said they have contacted between 75% and 100% of their clients in this way, a minor 11% said they had reached out to up to 50% of their clients, while a fifth (21%) had contacted up to a quarter of clients. Question for advisers. Over the past few weeks, as a rough percentage, how many of your clients have you person...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

One in five consider financial advice to deal with turbulent times

One in five consider financial advice to deal with turbulent times

Almost a fifth of people are newly considering getting financial advice to help them feel more confident amid a less predictable, more uncertain world, according to research.

clock 03 February 2026 • 3 min read
Firm owners 'facing pressure' to make technology decisions

Firm owners 'facing pressure' to make technology decisions

‘AI is framed as something that will change everything’

Sahar Nazir
clock 30 January 2026 • 3 min read

Advisers urged to consider clients' 'trust state' and establish credibility early

‘Trust is built in moments of uncertainty, not certainty’

Isabel Baxter
clock 30 January 2026 • 3 min read