Robo-adviser runs out of Moola and shuts its doors

Email to clients this morning

clock • 1 min read

Robo-advice firm Moola is set to close at the end of February after a strategic review of its operations.

The firm told its clients this morning it had "regretfully decided to close" in effect from 27 February 2020. Moola said it would close all customer accounts, and all monthly payments to the firm would stop being collected from 17 January. The firm was founded by personal finance TV personality and Times Money Mentor executive editor Gemma Godfrey and bought by JLT Employee Benefits in July 2018. Boring Money founder and managing director Holly Mackay tweeted correspondence from the firm, telling its customers on general investment accounts they had one option available to them: "To s...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: Why advisers should pay attention to student loans

News editor's view: Why advisers should pay attention to student loans

The news editor's Friday Night Takeaway from 12 June

Isabel Baxter
clock 12 June 2026 • 4 min read
Feel Good Friday: Finli Group raises money for dementia charities

Feel Good Friday: Finli Group raises money for dementia charities

Has raised £10,000 and hopes to generate an additional £10,000

Professional Adviser
clock 12 June 2026 • 1 min read
Education minister: Student loan repayment threshold freeze did not break the system

Education minister: Student loan repayment threshold freeze did not break the system

‘These are design choices we have inherited’

Sophia Panayi
clock 11 June 2026 • 3 min read