Robo-adviser runs out of Moola and shuts its doors

Email to clients this morning

clock • 1 min read

Robo-advice firm Moola is set to close at the end of February after a strategic review of its operations.

The firm told its clients this morning it had "regretfully decided to close" in effect from 27 February 2020. Moola said it would close all customer accounts, and all monthly payments to the firm would stop being collected from 17 January. The firm was founded by personal finance TV personality and Times Money Mentor executive editor Gemma Godfrey and bought by JLT Employee Benefits in July 2018. Boring Money founder and managing director Holly Mackay tweeted correspondence from the firm, telling its customers on general investment accounts they had one option available to them: "To s...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

UK IFA deal numbers hit 'new peak' in 2025

UK IFA deal numbers hit 'new peak' in 2025

Deals rose from 50 to 133 between 2020 and 2025

Sophia Panayi
clock 12 May 2026 • 4 min read
Phillip Wickenden: The political map has been redrawn

Phillip Wickenden: The political map has been redrawn

'The market is not pricing personalities. It is pricing discipline'

Phillip Wickenden
clock 11 May 2026 • 6 min read
Why the end of paper shareholdings matters now

Why the end of paper shareholdings matters now

‘There is still time before the 2027 deadline’

Ben Rogers
clock 11 May 2026 • 4 min read