Robo-adviser runs out of Moola and shuts its doors

Email to clients this morning

clock • 1 min read

Robo-advice firm Moola is set to close at the end of February after a strategic review of its operations.

The firm told its clients this morning it had "regretfully decided to close" in effect from 27 February 2020. Moola said it would close all customer accounts, and all monthly payments to the firm would stop being collected from 17 January. The firm was founded by personal finance TV personality and Times Money Mentor executive editor Gemma Godfrey and bought by JLT Employee Benefits in July 2018. Boring Money founder and managing director Holly Mackay tweeted correspondence from the firm, telling its customers on general investment accounts they had one option available to them: "To s...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The five-minute complaint and the five-day investigation

The five-minute complaint and the five-day investigation

GSI Group CEO on complaints, AI and the latest set of FOS reforms

Mark Buck
clock 12 August 2026 • 5 min read
Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin: The advice gap - an embarrassment of riches?

Andrew Goodwin
clock 12 August 2026 • 4 min read
New Talent Alliance launches financial advice careers guide

New Talent Alliance launches financial advice careers guide

Designed to attract new entrants into the profession

Sophia Panayi
clock 11 August 2026 • 2 min read