Advisers question viability of Bancroft's £500 per year advice fee model

New Welsh firm offers flat-fee model

clock • 3 min read

Advisers critical of Bancroft Wealth’s widely publicised flat-fee model have questioned how comprehensive a service it can offer.

The South Wales-based firm announced it would charge its clients £500 a year for financial advice regardless of the size of their portfolio, rather than charging on a percentage of assets, a story that the made national newspapers over the weekend. Bancroft Wealth founder Clive Russell, an IFA of 27 years, argued the model provided greater value for clients.    "The percentage-based fees charged by large, established wealth management firms come with guarantees of exponential growth, but only for the firms themselves," he said. "It's been well-documented how these opaque fee structure...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

One Four Nine Portfolio Management surpasses £800m in AUM

One Four Nine Portfolio Management surpasses £800m in AUM

As firm expands investment team

Sahar Nazir
clock 10 November 2025 • 2 min read
Autumn Budget 2025: Ministers warn Reeves against income tax rise – report

Autumn Budget 2025: Ministers warn Reeves against income tax rise – report

Concerns about consequences of breaking Labour’s manifesto commitment

Professional Adviser
clock 10 November 2025 • 1 min read
PA Asks: Should the FCA intervene to tackle pension delays?

PA Asks: Should the FCA intervene to tackle pension delays?

Plus, did the FCA's consolidation review go far enough?

Professional Adviser
clock 07 November 2025 • 1 min read