Three quarters of people still favour face-to-face advice - Openwork

Despite surge in robo-advice

Sophie King
clock • 1 min read

Three-quarters (73%) of people have said they prefer face-to-face advice despite a rise in so-called robo-advice solutions, research by Openwork has found.

The study, which surveyed 1,014 individuals, also revealed 71% of respondents had concerns that robo-advice may not be entirely appropriate for their financial needs. Openwork said the data showed there was still a preference for human interaction when receiving financial advice and therefore means "huge opportunities" remain for people to pursue a career in the sector.  However, the advice network also found younger people appeared to be more supportive of 'robo solutions'. The research revealed almost half (44%) of under-25s had no concerns that robo-advice may not be appropriate...

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