Bupa is to expand its mental health cover for consumers, making it the only insurer to cover all mental health conditions, including all addictions and alcohol and drug abuse, on the individual market.
Last April, the private medical insurance (PMI) provider launched its Business Mental Health Advantage to the corporate market, at the time calling it the ‘most extensive mental cover available'.
As of June, Bupa's mental health cover, which is designed with families in mind, covers depression, bipolar and anxiety, while providing long-term support and treatment related to learning or behavioural disorders. Children can be covered from birth.
Bupa has removed time limits from its cover for consumers, meaning that recurring long-term mental health conditions are covered.
The policy will be rolled out to all new and existing consumer customers over the next 12 months when they buy or renew their policy.
"We have already paved the way for our business customers with our market-leading Business Mental Health Advantage; now we're delighted to extend these benefits to our individual customers and their families," said Bupa Insurance UK CEO Alex Perry.
"Mental health issues can affect anyone, and early diagnosis and treatment improves outcomes. Our extended offering is a huge step forward in widening cover way beyond what was available previously, and ensuring that more people than ever before can access the right help when they need it."
Bupa said the extended cover complements some of its other mental health services including Mental Health Direct Access, which allows customers to speak to a specialist without needing a GP referral.
"Fast access to a wide range of online cognitive behavioural therapy (CBT) programmes is also available through Bupa's wellbeing and mental health support service," added Perry.
Unlimited CBT and counselling
'Existing PMI customers will require advice'
'Quick, specialised support'
Private medical insurance publisher, Craigdallie of West Sussex, has published the 2018 edition of the PMI Handbook for professional advisers seeking information on the different plans available in the UK market.
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