More than 200 advice firms sign up to consumer DB transfer guide

PFS-backed

Sophie King
clock • 1 min read

More than 200 advice firms have signed up to the PFS-backed 'Gold Standard' for defined benefit (DB) transfer advice.

Earlier this month, the PFS-backed Pensions Advice Taskforce launched a consumer guide to help people better understand what to expect from regulated DB transfer advice. The guide, linked to an adviser code, is based on nine principles underpinning good practice when giving pension transfer advice. Advisers who adopt the code are required to display the Gold Standard badge. The Personal Finance Society (PFS) CEO (pictured) said: "The overwhelming response and support for the Gold Standard represents the cultural professionalism of the majority who are passionate about their profession...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

One in five adults have made panic-driven financial decisions

One in five adults have made panic-driven financial decisions

Link between financial education and levels of anxiety

Jaskeet Briah
clock 25 February 2026 • 1 min read
Who really owns the digital client relationship? From ownership to orchestration

Who really owns the digital client relationship? From ownership to orchestration

The battle for the digital layer

Tessa Lee
clock 23 February 2026 • 5 min read
Why more financial advisers should post on TikTok

Why more financial advisers should post on TikTok

‘In 2026, financial advisers should take another look at TikTok’

Joe Jordan
clock 23 February 2026 • 4 min read