Millennial Money: Use social media to pull in younger clients

When asked if millennials' stereotypical favourite pastime - using social media excessively - could be used to attract new clients, both Informed Choice paraplanner Andy Bodman and Penguin Wealth trainee financial adviser Tom Davies agreed on its merits. "Social media matters a lot," says Bodman, in the video - which can be viewed by clicking the picture above. "Some 30% of our new business comes from social media and websites. It is there to stay and it needs to be used - and the more you use it, the better." He adds: "Millennials want advice that is available, easy to access and che...