'Advisers should select platforms by client needs, not portfolio size'

FCA platform market study ongoing

Tom Ellis
clock • 2 min read

Advisers should group clients by their needs and place them on platforms that best serve those needs instead of using "outdated" segmentation models, Zurich has said.

The adviser platform, which is regarded for its decumulation offering, claimed many advisers currently base their segmentation models on the size of clients' investments and said this method risked restricting client flexibility in retirement. "Since pension freedom, clients will typically spend more time on a platform in retirement than building up their wealth," said Zurich head of platform strategy Alistair Wilson. "But the catch is that not all platforms provide the flexibility or simple access to cash clients expect, with some being better suited to accumulation than to the decum...

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