Aviva's robo acquisition to trigger M&A spree, expert predicts

The DigitalWealthInsights.com director (pictured) said Aviva's competitors were likely to reconsider whether they are at a commercial disadvantage to the world's twelfth largest insurer following the deal. On Thursday Aviva announced it had taken a majority stake in robo-investor Wealthify. The insurer said the move was part of its strategy to build customer loyalty by providing a wide range of insurance and investment services managed through its digital My Aviva hub.   McKenna said competitors would be wondering if they had "missed a trick" and would not want to remain on the back f...