Rosemount Financial Solutions (IFA) has launched a new artificial intelligence tool to help speed up financial promotion approvals for adviser members by quickly assessing content against FCA rules.
Promotions are submitted through the firm's adviser portal and then analysed by Rosemount's newly developed AI tool, with any potential issues or missing information flagged for advisers. The new tool includes a dashboard, allowing advisers to monitor how their prospective financial promotions are moving through the approval process. Rosemount Financial Solutions sales director Zachary Bawa explained the tool has access to a "large corpus of documents", including FCA rules, risk warnings and rules from third-party compliance companies. At this stage, the AI tool is just suggesting ...
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