BlackRock-partnered 'simplified online investment service' secures FCA approval

Winterflood also a partner

Victoria McKeever
clock • 1 min read

Online investment service Moola, which is partnered by BlackRock and Winterflood, has been fully authorised by the Financial Conduct Authority (FCA).

Available to investors from January 2017, Moola aims to help financial advisers offer a simplified service to customers they are unable to service traditionally, with a view to saving time and resources while a client bank pipeline is "incubated". It will offer initial online risk-profiling and investment suggestions, with advisers monitoring markets to ensure the appropriate investment products are available.  The service will run in partnership with tech provider eValue, which will power the platform; Winterflood, which will hold client money; and BlackRock, which will supply resear...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

'More essential than ever': Paraplanners in the age of AI

'More essential than ever': Paraplanners in the age of AI

'Change of this kind unsettles people, and it should be taken seriously rather than dismissed'

Stacey Simpson
clock 25 June 2026 • 5 min read
Advisers vote Afternoon winner of AdviceTech Catwalk 2026

Advisers vote Afternoon winner of AdviceTech Catwalk 2026

Aims to cut adviser workload from four hours to four minutes

Sophia Panayi
clock 25 June 2026 • 2 min read
Andrew Goodwin: Why AI is far from the cat's whiskers for financial advice

Andrew Goodwin: Why AI is far from the cat's whiskers for financial advice

Why would someone trust AI to plot their financial future when it can't even get a daft snapshot of a cat right?

Andrew Goodwin
clock 24 June 2026 • 4 min read