Technology and vendor consolidation: A recipe for growth

In recent years, our industry has been defined by a familiar set of pressures: margin compression, rising expectations for hyper-personalisation, volatile markets, escalating cyber risk, and an unrelenting demand for digital agility. For a long time, the default response was cost-cutting through workforce reduction. But that lever delivers only finite returns. As its limits become clear, attention is shifting decisively toward technology and vendor consolidation - a move that has evolved from a "good hygiene" initiative into a board-level strategic imperative. The organisations that w...