Saturn founders Amal Jolly, Rohit Vaish and Michael Ettlinger
Saturn is pitching its new AI‑driven “operating system” for advice firms, Project OS, to reduce the cost of delivering regulated advice and make smaller clients viable under Consumer Duty.
Speaking at an adviser event, Saturn's co-founders Amal Jolly and Rohit Vaish argued that the long‑running advice gap is rooted in data fragmentation and archaic processes.
A typical full advice journey can cost around £2,000, they said, putting regulated advice out of reach for millions of would‑be clients.
Project OS, set to launch in September, is designed to sit over existing back‑office systems, planning tools and document stores such as SharePoint, pulling data into a persistent client memory that can be reused across the advice journey.
The aim is to automate much of the research, collation and documentation work that currently falls to advisers and paraplanners.
Jolly said the firm is targeting an £800 advice journey, particularly for clients with £10,000 to £20,000 in assets. Adviser hourly rates of £118 to £250 and paraplanner rates of £70 to £120 were cited as key drivers of today's economics.
While the user interface will feel familiar to anyone who has used ChatGPT, Saturn stressed that Project OS is built differently from general‑purpose chatbots.
The system combines a panel of models with an internal "advice bench", technical specialists and paraplanners who help build use‑case‑specific datasets.
Saturn said this delivers significantly higher accuracy than generic tools, while operating with zero data retention on firm and client data.
To tackle concerns around hallucinations and regulatory scrutiny, Project OS uses a rules engine to govern certain outputs and a policy layer that can encode both FCA expectations and firm‑specific documents such as codes of conduct and vulnerability policies. Firms can also upload their own policies to tailor the system to their house view.
Some 50 firms have been using the upcoming technology before its wider launch.
Jolly said: "Saturn was launched with a single purpose: to help advisers solve the advice gap by drastically reducing the cost to serve financial advice.
"What we're calling codename ‘Project OS' will see us make a huge leap in that mission. It is a genuine AI-powered thinking partner that eliminates the problem of data fragmentation in advice businesses. It is one, single interface that everything connects into, and has custom, personalised guardrails and compliance rules determined by each individual advice business.
"We foresee this rendering CRMs a thing of the past, because it is fundamentally changing the way advice firms can work – linking everything together in a way that has not been done before."
Equilibrium Financial Planning compliance officer Caroline Knight, one of the 50 firms that has been using the upcoming technology before its wider launch, said: "I had a calculation done through Copilot, and I also did it through Saturn's new system, and we got two different outputs and it was actually the new system that was right and Copilot that was wrong.
"It hadn't considered some elements to do with salary sacrifice and net relevant earnings."
At the end of last year, Saturn received a $15m (£11.3m) Series A funding round led by European VC Singular, with participation from Shapers, Y Combinator and Zeno Ventures.
