AI has brought about a significant and permanent change to the rules of engagement with customers, writes Anna Plotnek
If you were in a pub or on a train and you overheard a stranger giving financial advice, would you trust it? Probably not. So, why are so many people turning to TikTok ‘experts' or artificial intelligence chatbots to help protect their hard-earned cash? Recent data showed that almost half of advised clients with more than £1m in investable assets have used AI for financial support. The Boring Money Advised Investor Report 2026 found that 44% had used AI alongside their adviser relationship. For professional advisers, it highlights a significant and permanent change to the rules of eng...
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