AI becomes one of UK's leading 'advisers' with £47.4bn under influence

‘AI is an incomprehensibly impactful wildcard in financial advice’

Jenna Brown
clock • 2 min read

About 382,000 unadvised UK adults have used artificial intelligence tools to help make financial decisions about a total of £47.4bn, analysis has found.

The second instalment of the 2026 Advice Gap study by The Lang Cat, sponsored by Saturn, said that figure would make AI one of the five most influential advisory firms in the UK. It highlighted that in comparison, Evelyn Partners managed £69bn and True Potential advised on £40bn. The Lang Cat study surveyed just over 2,000 consumers and found about a quarter had asked AI about their personal finances in the past two years. Of those, 13% had done so several times. It found 31% had asked about investments, 18% about investing for retirement and 16% about pensions more generally. T...

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