Generative AI-powered bots or agents could be key to democratising financial guidance, writes Paul Muir
The artificial intelligence (AI) revolution is well and truly upon us. Whether it's something personal like asking a generative AI like ChatGPT to dream up recipes based on what is left in the fridge, or leaning on the support and insight of a large language model to assist professionals at work, almost all of us have had some sort of interaction with a chat bot or "agent", as it's more commonly referred to within AI lexicon. Financial services is an industry that has not shied away from the new technology. Already 75% of firms are using it in some capacity, according to research by...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes



