Millennials happy to pay £28.50 an hour for advice - research

'Generation Austerity' report

Hannah Godfrey
clock • 5 min read

Half of millennials are not prepared to pay for financial advice and, of those who are, the average amount they are willing to pay is dramatically lower than the industry average, according to a report from MRM.

Generation Austerity: Brexit and Beyond, which takes into account the views of 1,000 18 to 25 year-olds, is published as new services such as robo-advice raise doubts about the advice sector's ability to capture younger clients. According to the report, millennials would be willing to pay an average of £28.50 per hour for financial advice, which is considerable lower than the industry average hourly rate of £150 charged by advisers. The research shows that just over half (51%) of millennials would not pay for advice at all. Of the millennials who were prepared to pay for professional ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Deputy PM Rayner remains in post after £40k stamp duty error based on tax advice

Deputy PM Rayner remains in post after £40k stamp duty error based on tax advice

Deputy PM refers herself to ministerial standards adviser amid ongoing scrutiny

Sahar Nazir
clock 04 September 2025 • 2 min read
'There are sharks out there': V11 footballer plight highlights professional athlete financial vulnerability

'There are sharks out there': V11 footballer plight highlights professional athlete financial vulnerability

‘Sadly, in every industry there is good and bad'

Jenna Brown
clock 03 September 2025 • 8 min read
Clifton Wealth Partnership completes two acquisitions adding £146m AUM

Clifton Wealth Partnership completes two acquisitions adding £146m AUM

Advisory practices in Bristol and Yorkshire join CWP

Jenna Brown
clock 03 September 2025 • 2 min read