Advisers trusted less than banks but more than fund managers - research

The profession was trusted by 28% of 2,000 polled UK consumers while retail banks stood at 32%. Fund managers however, were given a thumbs up by fewer than half of those that said they trust advisers, at 12%. However, PwC's latest report How financial services lost its mojo - and how to regain it, found trust of advisers increased by 6% in the first year since the retail distribution review (RDR), although it claimed the impact of factors such as transparency are "limited". Consumers are more concerned about their adviser's character than the transparency of price and terms and con...