PFS' Richards to advisers: Stop anonymous comments

Speaking at the FE Investment Summit in London, Richards (pictured) said anonymous blog posts and sensationalist headlines have no place in today's industry, which instead should be pre-occupied with building a positive image for itself. Anonymous posts, he said, disproportionately represent the entire industry in the eyes of consumers, creating an all-round negative perception. "Perception becomes reality. We need to chance that perception," he said. "Investment advisers are often vocal but not always for the right reasons. Negative comment has to stop. The public require balanced...