Advisers should stop posting negative comments about the industry from behind a cloak of anonymity, chief executive of the Personal Finance Society (PFS) Keith Richards has said.
Speaking at the FE Investment Summit in London, Richards (pictured) said anonymous blog posts and sensationalist headlines have no place in today's industry, which instead should be pre-occupied with building a positive image for itself. Anonymous posts, he said, disproportionately represent the entire industry in the eyes of consumers, creating an all-round negative perception. "Perception becomes reality. We need to chance that perception," he said. "Investment advisers are often vocal but not always for the right reasons. Negative comment has to stop. The public require balanced...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes