Charles Stanley cuts share dealing charge in January sale

clock

Charles Stanley Direct has cut its share dealing rate by 25% to £7.50 per trade for the whole of January, in a bid to encourage clients to annually rebalance their portfolios.

The D2C platform said there would be no minimum number of trades required to access the deal, in contrast to a number of other providers. Charles Stanley has undercut a number of competitors since launching its D2C platform last year. It currently charges 25bps on the first £500,000 of assets, and 15bps on assets in excess of £500,000, alongside its standard share dealing charge of £10 per trade. Hargreaves Lansdown, which is yet to reveal its clean pricing model, charges £11.95 for the first nine deals in a month, falling to £8.95 if clients make 10-19 deals, and £5.95 for 20 trades ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Poor platform service 'significantly' affects 54% of advisers

Poor platform service 'significantly' affects 54% of advisers

Exclusive: Down from 80% the previous year

Jenna Brown
clock 02 December 2025 • 2 min read
Mark Sanderson: Getting to the point of platforms

Mark Sanderson: Getting to the point of platforms

'Platforms are there to serve investors'

Mark Sanderson
clock 28 November 2025 • 4 min read
How is tech changing platform asset migration?

How is tech changing platform asset migration?

'Every transfer should be compliant, transparent, and in the client's best interest'

Tom Mullaly
clock 17 November 2025 • 4 min read