Hargreaves to announce 'Waitrose-style' premium pricing structure

clock • 2 min read

Hargreaves Lansdown could be set to charge lower-end clients around 70bps when it publishes its new clean fee structure, expected this week.

The firm is set to announce a tiered pricing model similar to most advised platforms, with charges for lower-end clients starting at around 70bps and sliding to around 30bps for larger accounts. Although peers have already announced cheaper models, with Charles Stanley Direct charging 25bps for assets under £500,000, Hargreaves' head of advice Danny Cox said the firm's own charging structure will be reflective of the "premium" service offered to clients. Estimates from analysts at Barclays, which put charges for clients with assets below £50,000 at 70bps, are "a reasonable representat...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Aviva platform net flows up 24% in Q1 to £1.6bn in 'buoyant market'

Aviva platform net flows up 24% in Q1 to £1.6bn in 'buoyant market'

Provider’s trading update for Q1

Jenna Brown
clock 14 May 2026 • 2 min read
CIP design and platform selection: Which really comes first?

CIP design and platform selection: Which really comes first?

Firms can take steps for better CIP delivery

Mark Sanderson
clock 07 May 2026 • 4 min read
Why advisory businesses need to question their platforms' operational resilience

Why advisory businesses need to question their platforms' operational resilience

'If you're a financial advice firm, client trust is your most valuable asset'

Martin Jennings
clock 30 April 2026 • 4 min read