Male in his 50s: The adviser stereotype persists - survey

Nearly 60% of a poll of over 2000 people thought that a typical financial adviser would be a man in his fifties. The poll, conducted for the Financial Adviser School, the UK's first school dedicated to creating the next generation of financial advisers, also found that just one in ten thought of a financial adviser as being female. This view was held equally by men and women. Financial Adviser School director Lisa Winnard said: "This research reinforces the need for new blood in the industry to prevent it from being seen as a middle-aged man's world. "The financial services indu...