Aegon says FSA must forget product price capping

Scott Sinclair
clock

Capping prices or requiring advisers to benchmark recommendations against lower-charged substitutable products could have unintended consequences for consumers, insurer Aegon UK says.

An FSA discussion paper (DP) published in January includes the option of extending the existing RU64 rule, which requires advisers recommending non-stakeholder pensions to explain why the preferred policy is 'at least as suitable' as the stakeholder alternative, to other retail markets, particularly investments. It also discusses price capping as part of a wider paper on product intervention, which the FSA says may be necessary to improve consumer protection. In its response to the DP, Aegon said it is "generally not in favour" of price intervention and argued the RDR's required divis...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advice firms report that around four in ten clients are vulnerable - MorganAsh

Advice firms report that around four in ten clients are vulnerable - MorganAsh

Data from the MorganAsh Resilience System

Jaskeet Briah
clock 28 May 2026 • 2 min read
Student loans present 'almost impossible' financial planning question

Student loans present 'almost impossible' financial planning question

To be a 'burden' for years to come, advisers say

Sophia Panayi
clock 28 May 2026 • 5 min read
Advice consolidation: Reputation, regulation and a transforming market

Advice consolidation: Reputation, regulation and a transforming market

Growth alone is no longer enough

Isabel Baxter
clock 27 May 2026 • 5 min read