Aegon says FSA must forget product price capping

Scott Sinclair
clock

Capping prices or requiring advisers to benchmark recommendations against lower-charged substitutable products could have unintended consequences for consumers, insurer Aegon UK says.

An FSA discussion paper (DP) published in January includes the option of extending the existing RU64 rule, which requires advisers recommending non-stakeholder pensions to explain why the preferred policy is 'at least as suitable' as the stakeholder alternative, to other retail markets, particularly investments. It also discusses price capping as part of a wider paper on product intervention, which the FSA says may be necessary to improve consumer protection. In its response to the DP, Aegon said it is "generally not in favour" of price intervention and argued the RDR's required divis...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers: Are you even taking your own advice?

Advisers: Are you even taking your own advice?

Exploring the expenditure consolidation conversation

Nick Ryan
clock 25 March 2026 • 4 min read
CISI welcomes 76 Certified financial planners

CISI welcomes 76 Certified financial planners

Number of UK CFP professionals continues to rise

Sophia Panayi
clock 24 March 2026 • 1 min read
'Nobody is big enough not to be bought'

'Nobody is big enough not to be bought'

Roderic Rennison on the future of deals in the advice industry

Isabel Baxter
clock 20 March 2026 • 1 min read