Consumers could pay advisers monthly fee - AIFA

Scott Sinclair
clock •

The Association of IFAs (AIFA) says consumers might be willing to pay a monthly subscription to their IFA to cover the costs of both upfront and ongoing services.

AIFA director general Chris Cummings says a flat monthly charge would appeal to both advisers - who are looking to boost their regular income - and clients, who would effectively get an "adviser for life". A monthly fee could be low enough so as not to deter consumers but high enough to ensure a profitable business margin. Regular payment would also encourage frequent contact between adviser and client. "All of a sudden the client is not paying to buy a product, but to retain the services of an adviser for the rest of their life," Cummings says. "Plus, ask any successful business and ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advised clients want more personal investment communication

Advised clients want more personal investment communication

Four in ten say comms focused more on product than goals

Jenna Brown
clock 12 November 2026 • 3 min read
How economic abuse manifests itself in pensions, mortgages and protection

How economic abuse manifests itself in pensions, mortgages and protection

Second in a three part series

Shelley Read
clock 11 November 2026 • 5 min read
Celtic FP founder launches online admin platform for advisers

Celtic FP founder launches online admin platform for advisers

‘Developed by people who understand the industry’

Jenna Brown
clock 10 November 2026 • 2 min read