Aegon Direct could expand to investment and protection

Tomorrow, the life insurer will expand the scope of Aegon Direct to incorporate clients of affinity partners - non-financial media outlets and charities - and has revealed greater ambitions for the service. Aegon says it is considering expanding the scope of the service to other product areas, including investment and protection, if there is sufficient demand from partners. A spokesperson for Aegon says the service would follow a similar format to Aegon Direct's annuity offering. "If there is demand for this from our affinity partners, then we will look to add simple investment and...