Pride Month: LGBTQ+ inclusion strategies across financial services

Sahar Nazir talks to four firms who are marketing towards LGBTQ+ clients

Sahar Nazir
clock • 5 min read

For many years, firms have been working to improve their brands and their internal practices on LGBTQ+ issues, investing in culture, benefits, and marketing to welcome LGBTQ workers and clients, writes Sahar Nazir

With Pride Month well underway, firms are once again showcasing their support for the LGBTQ+ community, whether it is providing resources, inclusive marketing, or partnerships with LGBTQ+ organisations. Inclusive online spaces First Wealth people operations director Kerry Burgess highlights the importance of an inclusive website. "We recognize that LGBTQ+ individuals and the issues they face can also be impacted by a number of other protected characteristics. Every action we take towards inclusion is therefore conducted through an intersectional lens," she explains. The firm showcas...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

HNW inheritance planning: Why international mobility is tearing up the old playbook

HNW inheritance planning: Why international mobility is tearing up the old playbook

'Advisers must also evolve beyond just fulfilling transactional roles'

Marc Acheson
clock 24 November 2025 • 4 min read
Autumn Budget 2025: Budget speculation forces clients to put financial decisions on hold

Autumn Budget 2025: Budget speculation forces clients to put financial decisions on hold

‘This year, anything goes’

Professional Adviser
clock 24 November 2025 • 1 min read
Why good advice relies on asking difficult questions

Why good advice relies on asking difficult questions

Difficult questions a 'core feature' of good advice

Ahmed Bawa
clock 21 November 2025 • 4 min read