Pride Month: LGBTQ+ inclusion strategies across financial services

Sahar Nazir talks to four firms who are marketing towards LGBTQ+ clients

Sahar Nazir
clock • 5 min read

For many years, firms have been working to improve their brands and their internal practices on LGBTQ+ issues, investing in culture, benefits, and marketing to welcome LGBTQ workers and clients, writes Sahar Nazir

With Pride Month well underway, firms are once again showcasing their support for the LGBTQ+ community, whether it is providing resources, inclusive marketing, or partnerships with LGBTQ+ organisations. Inclusive online spaces First Wealth people operations director Kerry Burgess highlights the importance of an inclusive website. "We recognize that LGBTQ+ individuals and the issues they face can also be impacted by a number of other protected characteristics. Every action we take towards inclusion is therefore conducted through an intersectional lens," she explains. The firm showcas...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why the end of paper shareholdings matters now

Why the end of paper shareholdings matters now

‘There is still time before the 2027 deadline’

Ben Rogers
clock 11 May 2026 • 4 min read
How advisers can support clients through market volatility

How advisers can support clients through market volatility

‘Losses simply hurt more than gains feel good’

Sophia Panayi
clock 08 May 2026 • 3 min read
Feel Good Friday: Depledge founder to swim five-mile lake for Manchester homeless charity

Feel Good Friday: Depledge founder to swim five-mile lake for Manchester homeless charity

Raising money for Lifeshare

Professional Adviser
clock 08 May 2026 • 1 min read