Pride Month: LGBTQ+ inclusion strategies across financial services

Sahar Nazir talks to four firms who are marketing towards LGBTQ+ clients

Sahar Nazir
clock • 5 min read

For many years, firms have been working to improve their brands and their internal practices on LGBTQ+ issues, investing in culture, benefits, and marketing to welcome LGBTQ workers and clients, writes Sahar Nazir

With Pride Month well underway, firms are once again showcasing their support for the LGBTQ+ community, whether it is providing resources, inclusive marketing, or partnerships with LGBTQ+ organisations. Inclusive online spaces First Wealth people operations director Kerry Burgess highlights the importance of an inclusive website. "We recognize that LGBTQ+ individuals and the issues they face can also be impacted by a number of other protected characteristics. Every action we take towards inclusion is therefore conducted through an intersectional lens," she explains. The firm showcas...

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