'PROD': Why the FCA's sharpened teeth can't be ignored in platform selection

'Failure to pay attention can result in enforcement'

Tom Ellis
clock • 5 min read

Professional Adviser's new 'PROD' series kicked off by looking at why it has split opinions among adviser platforms but, before this series dives deeper down that avenue, Tom Ellis explores why PROD cannot be ignored in advisers' platform due diligence and selection

Although PROD and its rules may be some of the lesser known regulations brought in alongside the second iteration of the Markets in Financial Instruments Directive (MiFID II) in January, it does not make its requirements any less significant than any other rules. Worryingly, as mentioned in last week's series opener, research by the lang cat found fewer than two-thirds (58%) of advisers say they are aware of PROD - the short-hand term for product intervention and product governance. Only one-quarter (27%) of advisers believe it applies to platform selection, half (53%) reckon it does so ...

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