Does this extraordinary list of robo-advisers show there's a market for automated 'advice'?

Does this extraordinary list prove there's a market for it?

Scott Sinclair
clock

A comprehensive list of businesses identified as offering 'robo-advice' in the US suggests investor appetite can be vast...

The very notion appals some advisers: how can ‘advice' with little to no human interaction be reliably suitable? It is precisely advisers' ability to question, translate, reassure and guide that provides the real value to clients, they argue. Logically. But the rise of ‘robo-advice' (dislike that term; how about ‘algo-advice'? ‘Algo' as in algorithm, in case you wondered) has been marked and steady. Particularly in the US. Take a look at this table below of ‘pure' robo-advisers...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Ammonite co-founder says AI suitability report tool could 'triple' adviser capacity

Ammonite co-founder says AI suitability report tool could 'triple' adviser capacity

Planbot launched by former adviser duo

Jen Frost
clock 26 February 2026 • 3 min read
Anthropic's latest AI plug in could 'trigger golden age of digital advice'

Anthropic's latest AI plug in could 'trigger golden age of digital advice'

AI firm launched wealth management plug in in US adviser space

Jenna Brown
clock 26 February 2026 • 2 min read
Adviser AI usage more than doubles in last year

Adviser AI usage more than doubles in last year

Rises from 29% to 60%, SOTAN findings reveal

Isabel Baxter
clock 25 February 2026 • 3 min read