What's driving the move to multi-platform use?

PLATFORMS

clock

The number of advisers using multiple platforms is on the rise. Henry Brennan finds out what's behind the shift away from relying on a single investment platform…

Advisers who choose to stick with a single investment platform seem to be a dying breed, according to Aviva's latest barometer survey. The insurer found the number of advisers using a single platform dropped from 25% in March to just 14% in September this year. This is in contrast to a significant increase in advisers choose to use three or more. In March, 16% were actively using three platforms but by September, it had risen to 25%. Similar trends are evident in the number of advisers using four or more. But what's driving the shift to varied platform use: are advisers worried about ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

How does a Model B platform work and what are the differences with other models?

How does a Model B platform work and what are the differences with other models?

Mark Rendle explains how a 'Model B' platform works and how it differs from other models...

Mark Rendle
clock 09 July 2026 • 4 min read
Platform functionality: Beware change for change's sake

Platform functionality: Beware change for change's sake

'It's all too easy to end up in the realm of bolt-ons and fripperies'

Steve Andrews
clock 26 June 2026 • 4 min read
Vanguard UK Platform Awards – Last day to vote

Vanguard UK Platform Awards – Last day to vote

Last chance to vote across several categories

Clive Waller
clock 26 June 2026 • 1 min read