Enhanced annuities: a win-win situation

ENHANCED ANNUITIES

Jenna Towler
clock • 2 min read

Sales of enhanced annuities have soared in recent years. Jenna Towler discovers the key factor in getting the most suitable product remains taking financial advice.

During the past decade enhanced annuities, which take health and lifestyle into account, have moved from being a niche product to a mainstream option under advisers' consideration for pension clients. The overall market grew from £3bn in 2011 to £4.5bn in 2012 - back in 2004 it was just £462m. According to provider MGM Advantage up to 70% of retirees could qualify for a better income due to health or lifestyle factors. Yet its analysis has found a disparity between people who take advice and people who do not. It found enhanced annuities account for only 4% of the annuity market...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Income

L&G forecasts annual annuity volumes to more than double to £20bn by 2034

L&G forecasts annual annuity volumes to more than double to £20bn by 2034

To launch blended annuity drawdown product next year

Jenna Brown
clock 23 October 2025 • 4 min read
Number of retirees 'shopping around' for annuities reaches record high

Number of retirees 'shopping around' for annuities reaches record high

Two-thirds of annuities were finalised after customers shopped around for best rates

Jasmine Urquhart
clock 16 October 2025 • 2 min read
The role of annuities: 'Placing the onus on savers to act autonomously is improvident'

The role of annuities: 'Placing the onus on savers to act autonomously is improvident'

'Savers have reacted positively to this so-called "flex-then-fix" approach'

Matthew Morris
clock 24 September 2025 • 3 min read