Some say direct to consumer propositions are set to boom. But what type of adviser is developing them, how are they doing it, and what must they consider first?
The direct to consumer (D2C) sector in financial services is set to boom, according to Ian Ackerley director of investments at Barclays. Speaking at the Marketforce Future of Life and Long Term Savings event last week he cited factors including technology improvements making offering this sort of service easier, an evolution of the financial services market that will result from the Retail Distribution Review (RDR), and changing customer behaviour as reasons for the expansion. Ackerley said 20% of customers currently use online banking services and 41% of customers now say that they a...
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