Why your clients aren't buying life insurance... and how you can change their minds

clock

Charlotte Richards looks at the reasons why the protection market is struggling to grow and reveals how advisers can increase client uptake.

Life insurance has been a relatively slow burner among consumers. In its first Retail Conduct Risk Outlook published last year, the FSA said although there is a trend towards longevity among the UK population, the life sector still “faces challenges”. The biggest challenge, according to the regulator, is that consumer perception of some life products has been negatively affected by pension and endowment mis-selling. Despite this, LV= announced last week it had paid out 100% of its life insurance claims in 2011, roughly £28m. Les Conway, director and financial adviser at Essentially...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Andrew Goodwin: It's time for advisers to think differently about innovation

Andrew Goodwin: It's time for advisers to think differently about innovation

'Ours is still a profession that rightly places enormous emphasis on the human touch, relationships and trust'

Andrew Goodwin
clock 04 July 2025 • 4 min read
Altus' Holford urges advisers to reframe concept of advice gap

Altus' Holford urges advisers to reframe concept of advice gap

Traditional models of value, service and delivery are being challenged

Sahar Nazir
clock 04 July 2025 • 2 min read
PA Asks: Do you keep in touch with clients when on holiday?

PA Asks: Do you keep in touch with clients when on holiday?

Plus, targeted support worries and BDMs

Professional Adviser
clock 04 July 2025 • 1 min read