In this month’s Our Sector column, a space for trade and professional bodies engaging with the advice profession and the industries it works alongside to share developments and spotlight financial services issues that matter, Personal Finance Society president and chair Carla Brown shares how she intends for the PFS to reassert itself as the voice of the profession in 2026.
When I speak to members of our profession – whether at conferences, meetings or in social circles – I hear a consistent message. Financial planning is evolving, fast. Clients are navigating complexity, uncertainty and change, and they need trusted, professional advice more than ever. But I also hear something else: a clear expectation of what advisers want from their professional body. They want support that is practical and relevant. They want a stronger voice for the profession. And they want concrete action. Over the past 12 months, that has been the focus of the Personal Finance Soci...
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