Carla Brown: PFS will reassert itself as voice of the profession in 2026

When I speak to members of our profession – whether at conferences, meetings or in social circles – I hear a consistent message. Financial planning is evolving, fast. Clients are navigating complexity, uncertainty and change, and they need trusted, professional advice more than ever. But I also hear something else: a clear expectation of what advisers want from their professional body. They want support that is practical and relevant. They want a stronger voice for the profession. And they want concrete action. Over the past 12 months, that has been the focus of the Personal Finance Soci...