Nuts and bolts...

clock

More cheap tricks! In COVER's April 2009 issue Nuts and Bolts highlighted two techniques insurers could use to reduce premiums. Anthony Burpitt now outlines two further techniques insurers use to reduce their premiums

Having already examined (1) cherry picking the healthiest lives and (2) using as precise an age definition as possible, two other premium reducing tricks commonly considered are: Removing optional extras Every optional extra or rider benefit adds to the price of a protection product. Reinsurers are often asked by insurers what the impact would be if some or all of these were removed. The answer varies enormously. Every insurer or product offers different optional extras. For those who do have very similar or ‘standard’ option lists there are many different maximum payout limits, dif...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Aviva in high value protection proposition launch

Aviva in high value protection proposition launch

Rising demand for IHT planning

Cameron Roberts
clock 25 August 2026 • 2 min read
Advisers are changing their views on joint life cover

Advisers are changing their views on joint life cover

What represents true value for the client?

Alan Lakey
clock 11 August 2026 • 3 min read
Let's talk 'triple shock': Why the protection gap starts with three dangerous assumptions

Let's talk 'triple shock': Why the protection gap starts with three dangerous assumptions

Three assumptions keeping the protection gap alive

Graham Singleton
clock 28 July 2026 • 5 min read