Playing for time

The demise of the Consumer Protection Insurance Engagement Campaign (CPIEC) was reported in last month’s Cover, but the reasons why it failed are instructive for any future plans. A report on the response of industry to CPIEC, authored by LifeSearch and Baigrie Davies’ managing director, Tom Baigrie, the plan’s originator, makes interesting reading. Conceived as an attempt to increase consumer uptake of protection, it is noteworthy that, of the 22 insurers and seven reinsurers invited to the marketing case presentations, not one disagreed with the central point that; “the conglomerate an...