Hailed as 'step in the right direction'
‘Market practice has moved on from when we made the rules’
Part of a fleet of regulatory updates published this week
Move would help consumers compare ‘more easily’
‘It shouldn’t be possible for responsibility to slip between the cracks’
Must be adopted in a safe, responsible, and compliant way.
Behavioural, financial and demographic differences must be factored in
To deploy ‘safe and responsible’ AI