Author profile

Jen Frost

Jen Frost

Jen Frost has been editor at Professional Adviser since 2024. 

She has worked in financial services journalism since 2016, writing for titles in both the UK and North America.

Her previous roles include North America editor at Insurance Business and news editor at Insurance Post.

Jen has been shortlisted for and won numerous industry awards. She was named B2B General Insurance Journalist of the Year for four years running (2020 to 2023) at the Headlinemoney Awards, where she also won B2B Story of the Year in 2021. 

Earlier in her career, she won the Gold Award for Financial Journalism at MHP’s 30 to Watch Awards.

You can find Jen on Linkedin here. 

Articles by Jen Frost

First-time buyers priced out of using LISA in 62 regions by 2029

ISAs

First-time buyers priced out of using LISA in 62 regions by 2029

Based on AJ Bell analysis

clock 14 February 2025 • 3 min read
Editor's view: Hands off cash ISAs (unless you fix the LISA first)

ISAs

Editor's view: Hands off cash ISAs (unless you fix the LISA first)

The editor's Friday Night Takeaway from 14 February

clock 14 February 2025 • 5 min read
MPs warn £5.5bn tax evasion cost could be 'vastly underestimated'

Your profession

MPs warn £5.5bn tax evasion cost could be 'vastly underestimated'

HMRC ‘does not have a clear objective or strategy to tackle the issue’, committee finds

clock 12 February 2025 • 3 min read
Evelyn Partners reports 'all-time-high' AUM of £63bn

Your Business

Evelyn Partners reports 'all-time-high' AUM of £63bn

CEO Geddes flags Budget impact on ‘strong’ Q4

clock 12 February 2025 • 2 min read
Brooks Macdonald completes Lift buy

Your Business

Brooks Macdonald completes Lift buy

Lift founder Holden to lead financial planning business

clock 03 February 2025 • 2 min read
Advisers zoom in on capital preservation strategies

Investment

Advisers zoom in on capital preservation strategies

Q4 bucked 2024 trend, Square Mile finds

clock 31 January 2025 • 3 min read
Editor's view: AI reward outweighs the risk for savvy financial advisers

Your Business

Editor's view: AI reward outweighs the risk for savvy financial advisers

The editor's Friday Night Takeaway from 31January

clock 31 January 2025 • 5 min read
FCA and lawyers settle illegal care home investment scheme lawsuit

Regulation

FCA and lawyers settle illegal care home investment scheme lawsuit

Scheme saw £57m taken from 380 investors

clock 27 January 2025 • 3 min read
Editor's view: CII's corporate chartered status overhaul must add rigour

Your Business

Editor's view: CII's corporate chartered status overhaul must add rigour

The editor's Friday Night Takeaway from 24 January

clock 24 January 2025 • 5 min read
CII corporate chartered status overhaul to proceed this quarter

Your profession

CII corporate chartered status overhaul to proceed this quarter

Pilot expected later this year

clock 24 January 2025 • 2 min read