Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Assets hit 'new high' of £2.4bn at Continuum as adviser numbers grow

Companies

Assets hit 'new high' of £2.4bn at Continuum as adviser numbers grow

Assets under influence grew 26% year-on-year

clock 19 November 2024 • 2 min read
ValidPath CEO on redefining independence in financial advice

Your profession

ValidPath CEO on redefining independence in financial advice

‘True independence means being free from any ties’

clock 19 November 2024 • 3 min read
Advisers have opportunity to deepen private market engagement

Investment

Advisers have opportunity to deepen private market engagement

Most client allocations to private markets are either 5%-10% or 1%-5%

clock 18 November 2024 • 2 min read
FCA fines and bans pair for 'recklessly' breaching asset requirement

Companies

FCA fines and bans pair for 'recklessly' breaching asset requirement

Craig Buchan and Martin Cooke fined around £6,000 each

clock 18 November 2024 • 2 min read
PFS writes to members to seek reasons behind AGM rebel vote down

Your profession

PFS writes to members to seek reasons behind AGM rebel vote down

Board intends to consider feedback ahead of 4 December meeting

clock 18 November 2024 • 2 min read
Succession Wealth snaps up True Wealth Group adding £1.1bn in assets

Companies

Succession Wealth snaps up True Wealth Group adding £1.1bn in assets

The firm’s first entry into Northern Ireland

clock 18 November 2024 • 2 min read
Advice firms only spending 35% of time on client meetings

Technology

Advice firms only spending 35% of time on client meetings

Spending more time on business, compliance and staff development

clock 18 November 2024 • 2 min read
Analysis: Advice M&A continues apace as FCA review looms

Your profession

Analysis: Advice M&A continues apace as FCA review looms

Firms taking very different approaches to buying and selling

clock 18 November 2024 • 7 min read
Mansion House speech was 'an effort to shake up the sector'

Your profession

Mansion House speech was 'an effort to shake up the sector'

The start of a ‘long line of positive developments’

clock 18 November 2024 • 2 min read
FCA and FOS release call for input to modernise redress system

Regulation

FCA and FOS release call for input to modernise redress system

Comes after Rachel Reeves’ Mansion House speech

clock 15 November 2024 • 3 min read