Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Third Financial launches portal for large advice firms and consolidators

Companies

Third Financial launches portal for large advice firms and consolidators

Platform has launched a white-labelled digital proposition

clock 06 February 2025 • 2 min read
St James's Place partners with Dynamic Planner for client risk profiling

Companies

St James's Place partners with Dynamic Planner for client risk profiling

Aims to provide ‘comprehensive’ risk profiling services

clock 06 February 2025 • 2 min read
SJP partner practice part of Quilter's latest AR swoop

Companies

SJP partner practice part of Quilter's latest AR swoop

Four more AR firms join Quilter’s advice network

clock 06 February 2025 • 1 min read
Lords committee urges FCA to call off 'damaging' name and shame plans

Regulation

Lords committee urges FCA to call off 'damaging' name and shame plans

Report concluded that this is ‘not the way to regulate’

clock 06 February 2025 • 4 min read
Regulator soft launches £2.5m firm checker tool to help protect consumers

Regulation

Regulator soft launches £2.5m firm checker tool to help protect consumers

‘FCA Firm Checker’ is live for small number of users

clock 05 February 2025 • 1 min read
Do academies owe young advisers a better duty of care?

Your profession

Do academies owe young advisers a better duty of care?

‘They don't prepare them for what's going to come out the other side’

clock 05 February 2025 • 6 min read
Women put children first when thinking about wealth planning

Your profession

Women put children first when thinking about wealth planning

In contrast to men who are more likely to prioritise their spouse

clock 05 February 2025 • 2 min read
Acquisitions rise in 2024 as 'smaller IFA firms exit market'

Your profession

Acquisitions rise in 2024 as 'smaller IFA firms exit market'

A growing trend of consolidation within the sector

clock 04 February 2025 • 1 min read
'A marathon not a sprint': Frankie Smith on her first year running an advice business

Companies

'A marathon not a sprint': Frankie Smith on her first year running an advice business

WIFA winner launched advice firm FSWM in February last year

clock 04 February 2025 • 4 min read
FOS upholds complaint against Options Pensions over SIPP due diligence failure

Pensions

FOS upholds complaint against Options Pensions over SIPP due diligence failure

Investment in unregulated Spanish business

clock 04 February 2025 • 2 min read