'A marathon not a sprint': Frankie Smith on her first year running an advice business

WIFA winner launched advice firm FSWM in February last year

Isabel Baxter
clock • 4 min read

As IFA Frankie Smith’s business approaches its first anniversary, the entrepreneur sat down with Professional Adviser to discuss her achievements in advice over the past 12 months…

Frankie Smith launched her own wealth management and planning firm FSWM in February last year after being a financial adviser at Jarrovian Wealth for nearly seven years. Since doing so, she picked up the WIFA 2024 award for Woman of the Year – Investment Advice and has been shortlisted for a 2025 PA Award in the Champion of Advice category. FSWM has also been shortlisted in the Adviser Firm of the Year – London category. In the summer last year, Smith also launched a trust and estates business as part of FSWM, which offers services such as wills, trust inheritance tax planning, as wel...

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Isabel Baxter
Author spotlight

Isabel Baxter

Senior Reporter at Professional Adviser

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