'A marathon not a sprint': Frankie Smith on her first year running an advice business

Frankie Smith launched her own wealth management and planning firm FSWM in February last year after being a financial adviser at Jarrovian Wealth for nearly seven years. Since doing so, she picked up the WIFA 2024 award for Woman of the Year – Investment Advice and has been shortlisted for a 2025 PA Award in the Champion of Advice category. FSWM has also been shortlisted in the Adviser Firm of the Year – London category. In the summer last year, Smith also launched a trust and estates business as part of FSWM, which offers services such as wills, trust inheritance tax planning, as wel...