Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and was highly commended for Content Excellence at the Incisive Media Drury Lane Awards in both 2024 and 2025.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

True Potential refinances £225m as total debt sits at £1.1bn

Companies

True Potential refinances £225m as total debt sits at £1.1bn

Firm says most of its debt matures after 2030

clock 20 October 2025 • 2 min read
Rumoured Evelyn/RBC deal would turbocharge market share but large mergers 'notoriously complex'

Companies

Rumoured Evelyn/RBC deal would turbocharge market share but large mergers 'notoriously complex'

Sale ‘no surprise’ after Evelyn’s fund and professional services business offload

clock 20 October 2025 • 6 min read
FSCS declares Sheffield IFA failed

Companies

FSCS declares Sheffield IFA failed

Two claims received so far against Peter Kettell

clock 20 October 2025 • 2 min read
IHT on pensions: Networks pledge not to shy away from tax-efficient solutions

Networks/Clubs

IHT on pensions: Networks pledge not to shy away from tax-efficient solutions

Have ‘traditionally been cautious’ on specialist products

clock 20 October 2025 • 5 min read
Ethical implications of AI remain 'a critical focus'

Technology

Ethical implications of AI remain 'a critical focus'

CISI and ACCA report identifies key threats

clock 17 October 2025 • 2 min read
Deal Dive: What Q3 had in store

Your Business

Deal Dive: What Q3 had in store

Your regular IFA M&A round-up

clock 16 October 2025 • 4 min read
Why there could be just four 'retirement income champions'

Multi-Asset

Why there could be just four 'retirement income champions'

And are advisers over-reliant on yield?

clock 16 October 2025 • 5 min read
Nucleus' Third Financial extends Titan Wealth deal to launch adviser as a platform service

Platforms

Nucleus' Third Financial extends Titan Wealth deal to launch adviser as a platform service

As part of its wealth planning arm

clock 16 October 2025 • 2 min read
MKC Wealth acquires four IFA firms

Companies

MKC Wealth acquires four IFA firms

Retiring advisers hand over their businesses

clock 15 October 2025 • 2 min read
Defaqto unveils passive and active MPS comparators

DFM & Model Portfolios

Defaqto unveils passive and active MPS comparators

Subsets of its whole-of-market tool launched last year

clock 15 October 2025 • 3 min read