Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and was highly commended for Content Excellence at the Incisive Media Drury Lane Awards in both 2024 and 2025.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Advisers urged to track the next gen early and offer 'real work opportunities'

Your profession

Advisers urged to track the next gen early and offer 'real work opportunities'

‘When you invest early, you don’t just grow skills, you build loyalty’

clock 13 November 2025 • 3 min read
PFS' Carla Brown: 'We've built a stronger, more constructive relationship with the CII'

Companies

PFS' Carla Brown: 'We've built a stronger, more constructive relationship with the CII'

Professional body has ‘come through some challenging years’

clock 13 November 2025 • 2 min read
Paraplanners turn to AI amid rising workloads and regulatory pressure

Technology

Paraplanners turn to AI amid rising workloads and regulatory pressure

Harnessing AI and digital tools to boost efficiency

clock 13 November 2025 • 2 min read
FNZ raises $650m in funding from institutional shareholders

Companies

FNZ raises $650m in funding from institutional shareholders

Aviva, Aberdeen, and Nucleus part of backing

clock 12 November 2025 • 1 min read
IHT on pensions 'horribly complex' for personal representatives

Tax planning

IHT on pensions 'horribly complex' for personal representatives

Concerns raised about meeting the six-month deadline

clock 12 November 2025 • 6 min read
FSCS anticipates levy drop to £342m in 2026/27

Companies

FSCS anticipates levy drop to £342m in 2026/27

2025/26 levy remains at £356m

clock 12 November 2025 • 2 min read
Financial planning 'feels like a different environment right now'

Tax planning

Financial planning 'feels like a different environment right now'

Rio Stedford reflects on how advice has changed since last year’s Budget

clock 11 November 2025 • 5 min read
Big interview: Titan Wealth co-CEOs Andrew Fearon and James Kaberry

People

Big interview: Titan Wealth co-CEOs Andrew Fearon and James Kaberry

Leaders speak to PA on the firm’s global expansion push and acquisition pipeline

clock 10 November 2025 • 7 min read
FCA seeks experienced professional opinion on its decision-making

Regulation

FCA seeks experienced professional opinion on its decision-making

Regulator opens applications for positions on three statutory panels

clock 10 November 2025 • 1 min read
Rosemount adds 16 advisers to network in third quarter

Companies

Rosemount adds 16 advisers to network in third quarter

Network posts net growth of 23.5%

clock 07 November 2025 • 2 min read