Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Birmingham-based British Steel advice firm declared failed by FSCS

Companies

Birmingham-based British Steel advice firm declared failed by FSCS

BlueSky Wealth Management was placed into liquidation in April

clock 13 December 2023 • 1 min read
Adviser argues for TPR/FCA merger after Consumer Duty 'failure'

Consumer Duty

Adviser argues for TPR/FCA merger after Consumer Duty 'failure'

Karen Ritchie wonders if The Pensions Regulator has ‘had its day’

clock 12 December 2023 • 3 min read
One in eight HNWs fell victim to financial crime in last six months

Your profession

One in eight HNWs fell victim to financial crime in last six months

Losing an average of just under £13,000 each to scammers

clock 12 December 2023 • 3 min read
7IM snaps up City-based advice firm bringing AUM to £22bn

Companies

7IM snaps up City-based advice firm bringing AUM to £22bn

First acquisition following 7IM’s £255m sale to Canadian pension fund

clock 11 December 2023 • 1 min read
FCA's advice/guidance review: 'Boundaries must not be blurred'

Regulation

FCA's advice/guidance review: 'Boundaries must not be blurred'

‘It is vital that financial advice is not diluted’

clock 11 December 2023 • 5 min read
FCA plans 'new form of simplified advice' in advice/guidance review

Regulation

FCA plans 'new form of simplified advice' in advice/guidance review

The regulator and HM Treasury set three proposals as part of major review

clock 08 December 2023 • 6 min read
FCA slams financial promotion exemptions for HNW individuals

Regulation

FCA slams financial promotion exemptions for HNW individuals

Regulator says the exemptions result in consumer harm

clock 07 December 2023 • 2 min read
Advisers say inflation is the biggest threat for clients

Your profession

Advisers say inflation is the biggest threat for clients

Taxation is cited as a close second threat for clients, according to advisers

clock 07 December 2023 • 1 min read
Majority of advisers say an intergenerational approach is important

Your Business

Majority of advisers say an intergenerational approach is important

More than half claim to have an intergenerational business strategy

clock 07 December 2023 • 1 min read
Advisers need to be 'proactive' ahead of April ISA lock-in date

Your Business

Advisers need to be 'proactive' ahead of April ISA lock-in date

Advice firms warned of client loss if they do not explain potential risks

clock 06 December 2023 • 1 min read