Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Estate planning is a 'huge' business opportunity for advisers

Your profession

Estate planning is a 'huge' business opportunity for advisers

‘Estate planning is immune and resilient to the economic environment'

clock 17 January 2024 • 1 min read
PFS chief executive: 'We need to support advisers more'

Your profession

PFS chief executive: 'We need to support advisers more'

Don MacIntyre says the professional body needs to work closer with advisers

clock 17 January 2024 • 2 min read
FCA launches sustainability support group for advisers

Green

FCA launches sustainability support group for advisers

Daniel Godfrey named as chair and Julia Dreblow will be vice-chair

clock 16 January 2024 • 1 min read
More Brits now have a financial plan compared to 2019

Your profession

More Brits now have a financial plan compared to 2019

The increase is in reaction to the financial and health shocks of Covid-19

clock 16 January 2024 • 1 min read
FCA bans adviser Paul Ulliott over handling stolen goods

Regulation

FCA bans adviser Paul Ulliott over handling stolen goods

Goods included silver tankards, swan candlesticks, and sterling silver salt

clock 16 January 2024 • 1 min read
Advisers split between capital accumulation and income funds

Your profession

Advisers split between capital accumulation and income funds

A major shift in adviser research into individual funds over Q4 2023

clock 16 January 2024 • 4 min read
Mattioli Woods selects T. Rowe Price to develop income model portfolio

Companies

Mattioli Woods selects T. Rowe Price to develop income model portfolio

Headed up by investment advisers Yoram Lustig and Michael Walsh

clock 15 January 2024 • 1 min read
Fairstone changes fees to 80 bps and moves to single charging structure

Companies

Fairstone changes fees to 80 bps and moves to single charging structure

Consolidator has done this in light of Consumer Duty requirements

clock 12 January 2024 • 1 min read
Advisers urged to encourage philanthropy amongst HNW clients

Your profession

Advisers urged to encourage philanthropy amongst HNW clients

To combat the financial services' 'philanthropy knowledge gulf'

clock 11 January 2024 • 2 min read
Trust is key when looking for a financial adviser, CISI finds

Your profession

Trust is key when looking for a financial adviser, CISI finds

Advised women experience significant value compared to the unadvised

clock 11 January 2024 • 1 min read